La série a succès « The White Lotus » fait exploser les réservations en Thaïlande, avant même la diffusion de sa troisième saison
The third season of "The White Lotus," filmed in Thailand, is anticipated to significantly boost tourism, with a projected 20% increase. This follows the show's previous impact in Hawaii and Sicily. The "White Lotus effect" has proven to be a potent marketing tool, similar to other popular series like "Game of Thrones" and "Emily in Paris." However, the surge in tourism may strain local resources and accelerate gentrification. The inclusion of a Blackpink star is expected to attract substantial international interest, particularly in South Korea and Japan, further enhancing Thailand's tourism appeal.
